Bienen König

Feb. 2022

01 — Logo

The logo's figurative mark reflects the company name through the honeycomb as a symbol for bees and the crown as a symbol for king – simple and aesthetic. The wordmark is based on the font “Outift”, in which I rounded the corners to create a more natural, softer look. I also moved the dots above the Ö so that they do not disturb the overall shape of the wordmark and at the same time represent a simplified bee.

02 — Advertising materials